Mushi-Ni

Atlanta, Georgia

Client: Victory Brands    Role: Brand Identity, Menu Design, Packaging, Apparel    
Studio: Family Bros. UNDER THE MENTORSHIP OF ALVIN DIEC AND ELISABETH MCNAIR

Mushi Ni started as a pop-up in 2017, eventually settling into a permanent home in Inman Park in 2026. The restaurant serves Asian-American cuisine, with a menu that moves freely between bao, rice bowls, fries, soy sauce ice cream, etc. The space feels like a former factory with loft-style windows littered in graffiti, a long concrete bar, and tables printed with interchangeable primary colored dots. The identity was derived from the simple, straight-forward yet expressive visuals of old Japanese infographics, labels, signage, and general ephemera.

PHOTO CREDIT: DREW PERLMUTTER, ALVIN DIEC, MUSHI-NI INSTAGRAM